HowMaker

Start free. Upgrade when your guides need more.

Clear plans for individual creators, teams and organisations. Limits remain configurable so HowMaker can grow without surprising customers.

Save about 20% with annual billing

Free

Explore HowMaker and create a few clear guides.

€0/month
  • 3 active guides
  • 30 MB storage
  • 2 languages per guide
  • Watch and Read modes
Start free
Most popular

Pro

For individual creators and small businesses.

€24/month
  • 100 active guides
  • 2 GB storage
  • 10 languages per guide
  • Watch, Step through and Read
  • 1 custom domain
Choose Pro

Business

For teams creating and managing guides at scale.

€79/month
  • 500 active guides
  • 10 GB storage
  • 25 languages per guide
  • Watch, Step through and Read
  • 5 custom domains
Choose Business

Enterprise

For advanced security, scale and control.

Custom
  • Unlimited active guides
  • Unlimited storage
  • Unlimited languages per guide
  • Watch, Step through and Read
  • Unlimited custom domains
Contact us

Compare every important capability

Open one section at a time to keep the comparison easy to scan. Guides & usage is open to start.

Guides & usage8 items
Feature
Free
Pro
Business
Enterprise
Active guidesMaximum active guides at one time.
3
100
500
Unlimited
CreatorsCreator seats included with the organisation.
1
1
5
Unlimited
Paired recorder browsersActive browser recorder pairings per creator.
1
3
5
Unlimited
Knowledge hubsPublished guide collections and help centres.
0
Short-term planned
Short-term planned
Short-term planned
StorageStored screenshots, narration and retained assets.
30 MB
2 GB
10 GB
Unlimited
Versions retainedPublished guide versions kept per guide.
2
20
50
100
Languages per guideMaximum languages enabled on one guide.
2
10
25
Unlimited
Analytics retentionDetailed viewer-data retention.
14 days
182 days
365 days
Unlimited
Creation6 items
Feature
Free
Pro
Business
Enterprise
Browser recordingRecord deliberate browser clicks as editable steps with screenshots.
Yes
Yes
Yes
Yes
Screenshot uploadUpload screenshots directly into steps.
Yes
Yes
Yes
Yes
Drag-and-drop imagesDrop screenshots into the editor.
Yes
Yes
Yes
Yes
Manual blurHide information before publishing.
Yes
Yes
Yes
Yes
Permanent redactionPermanently remove sensitive image content.
Yes
Yes
Yes
Yes
Sensitive-data suggestionsSuggest likely sensitive areas for review before publishing.
No
Short-term planned
Short-term planned
Short-term planned
Narration6 items
Feature
Free
Pro
Business
Enterprise
HowMaker narrationGenerate natural narration from the script.
No
Yes
Yes
Yes
Narration allowanceGenerated narration allowance each month.
Not included
120 min/month
600 min/month
Unlimited
Upload own narrationUse creator-supplied audio.
No
Yes
Yes
Yes
Record narrationRecord narration in the browser.
No
Yes
Yes
Yes
Closed captionsViewer-selectable captions in the selected language.
Yes
Yes
Yes
Yes
Pronunciation controlsText normalisation and pronunciation handling.
Yes
Yes
Yes
Yes
Languages5 items
Feature
Free
Pro
Business
Enterprise
Languages per guideMaximum enabled languages including the source language.
2
10
25
Unlimited
Automatic translationTranslate viewer-facing guide content automatically.
No
Yes
Yes
Yes
Translation allowanceAutomatic translation characters each month.
Not included
250k chars/month
1.0m chars/month
Unlimited
Viewer language choiceViewers choose from the languages you publish.
Yes
Yes
Yes
Yes
Language-matched captionsCaptions follow the viewer-selected language.
Yes
Yes
Yes
Yes
Viewer modes3 items
Feature
Free
Pro
Business
Enterprise
Watch modeAutomatic playback with timing, narration and captions.
Yes
Yes
Yes
Yes
Step-through modeOne interactive step at a time.
No
Yes
Yes
Yes
Read modeContinuous article/manual view.
Yes
Yes
Yes
Yes
Publishing5 items
Feature
Free
Pro
Business
Enterprise
Custom domainsVerified custom hostnames.
0
1
5
Unlimited
Custom brandingApply organisation branding to published content.
No
No
Short-term planned
Short-term planned
Offline exportsDownloadable guide exports.
No
Short-term planned
Short-term planned
Short-term planned
Automatic HTTPSHTTPS on verified custom domains.
No
Yes
Yes
No
Clean guide URLsStable tenant-scoped guide URLs.
Yes
Yes
Yes
Yes
Access & lead capture3 items
Feature
Free
Pro
Business
Enterprise
Public and unlisted sharingPublish publicly or share an unlisted link.
Yes
Yes
Yes
Yes
Password / passcode protectionRequire a password or passcode before viewing.
No
Yes
Yes
Yes
Email access gateRequire an email address before viewing.
No
Yes
Yes
Yes
Analytics & integrations5 items
Feature
Free
Pro
Business
Enterprise
Basic analyticsViews and basic engagement information.
Yes
Yes
Yes
Yes
Advanced analyticsDeeper completion and step-level viewer analytics.
No
Short-term planned
Short-term planned
Short-term planned
Analytics retentionDetailed viewer-data retention period.
14 days
182 days
365 days
Unlimited
API accessOrganisation API access.
No
No
Short-term planned
Short-term planned
WebhooksOutbound integration events.
No
No
Short-term planned
Short-term planned
Enterprise3 items
Feature
Free
Pro
Business
Enterprise
SSO / SAML / OIDCEnterprise single sign-on.
No
No
No
Short-term planned
IP access restrictionsOrganisation or guide IP allow-lists.
No
No
No
Short-term planned
SCORM / xAPILMS export and integration.
No
No
No
Short-term planned
Email1 items
Feature
Free
Pro
Business
Enterprise
Own mail serverConnect a verified organisation mail service.
No
Yes
Yes
Yes

Usage stays predictable

Generated exports are temporary by default, unchanged assets are shared between guide versions, and storage is deliberately conservative. This keeps HowMaker fast and commercially sustainable.

Plans can grow with your organisation

HowMaker keeps plan limits and entitlements configurable in platform administration, so the public pricing page and the actual service stay aligned as the product evolves.